Assisting Women Build Better Businesses in Latin America

Assisting Women Build Better Businesses in Latin America

See how TechnoServe adapted Impulsa tu Empresa, a continuing company accelerator system, to higher target females business owners’ requirements.

The Impulsa Tu Empresa (“Boost Your Business”) program is a company accelerator system, which is designed to assist 850 little and businesses that are growing Guatemala, Honduras, El Salvador, Nicaragua and Burkina Faso. With help through the Argidius Foundation, the Multilateral Investment Fund, the Walmart Foundation, the Citi Foundation together with PIMCO Foundation, TechnoServe provides participating companies mentorship, market connections, and usage of money to assist them to develop and expand. This system hopes to boost revenues of those organizations by $25 million and produce 750 jobs that are new 2017.

Learn how Veronica, creator of IKO Imagen, expanded her company while transforming her community with TechnoServe’s assistance. Learn More


Ladies in Central America face unequal usage of financial possibilities as business people, leaders, workers and manufacturers in comparison to guys. Because of this, you will find less tiny and businesses that are growing) where ladies have leadership functions, and of those SGBs with women leaders, you will find usually greater profitability and growth constraints in accordance with those led by males.

A few of the challenges that are key entrepreneurs face whenever growing their organizations consist of:

  • Balancing household care and company obligations
  • Accessing finance without appropriate ownership or a warranty
  • Joining typically male-dominated company sites


To better support women business owners, this program group dedicated to enhancing the sex method of the choice and recruitment procedure, plus the company training and advisory components of this program. To simply help with gender mainstreaming in Impulsa Tu Empresa’s selection process the group:

  • Incorporated gender inclusive language and included pictures of females on advertising and communications materials
  • Reached off to other programs dealing with women-led enterprises in the area to create the menu of possible SGB prospects
  • Included fundamental sex analysis concerns into the application and meeting kinds
  • Composed the choice committee of both women and men

As soon as organizations were chosen for Impulsa Tu Empresa’s company advisory and training services, there have been other adaptations to programming made to acknowledge the requirements of feminine entrepreneurs such as for example:

  • Supplying an on-line training and networking platform, which increased the flexibleness of training services, so ladies could nevertheless fulfill their loved ones and business duties
  • Company advisors started providing ending up in business owners during off hours as well as company web sites to facilitate involvement when you look at the program for females business owners
  • Tailoring content to deal with challenges ladies business owners face, such as for instance soft abilities like settlement
  • Advised company on recommendations for producing individual resource frameworks, such as for instance work explanations and clear requirements for advertising, to simply help increase SGBs capacity to recruit and market ladies

The group additionally respected the importance of the continuing company weather in Central America, where numerous associated with business people have near community ties along with strong relationships making use of their workers. This suggested that staff had to activate and persuade business people for the prerequisite of including a lens that is gendered their business choices


Up to now this system has supported over 590 little and growing organizations, of which 39 % are women-led companies, which means that the company has a lady senior supervisor or a lady in a vital decision-making part. These lenders have actually increased profits by on average 35 per cent and created 733 brand new jobs with TechnoServe’s help. This system has additionally was able to deal with dilemmas of access to finance for feminine entrepreneurs by mobilizing over $860,000 to businesses that are women-led.

IKO Imagen: Enhancing The Community Through Company

Yadira Veronica Bucardo along with her spouse started IKO Imagen, a textile and handbag business, with small capital and utilized equipment for screen publishing. This year, Veronica found out about tip Tu Empresa, TechnoServe’s business strategy competition system, and made a decision to use, entering her company concept into that year’s company plan competition. The business won very first destination, securing $10,000 in money, which permitted them to shop for brand brand brand new gear to boost manufacturing and develop the organization. TechnoServe’s market connections enabled the business to achieve off to new clients and expand into various areas. Building on these very early successes, Veronica joined up with Impulsa Tu Empresa in 2013, to just just just take IKO Imagen to your level that is next of.

Veronica Bucardo, Co-Founder of IKO Imagen

IKO Imagen’s business design breaks the mildew of neighborhood work techniques. The organization provides work that is decent both for gents and ladies, with reasonable wages, social protection advantages, and a respectful workplace environment by having a consider causing the city to achieve better living criteria. The employees is composed of a team that is full-time of females and eight males, and agreements five extra females for part-time work once they want to submit bigger sales. A majority of these ladies are solitary moms with few job possibilities, who is able to now depend on day-to-day sustenance to aid their own families.

Business additionally attempts to integrate gender-neutral individual resource policies. Both men and women can apply to whichever jobs they feel fit their capabilities at the time of hiring. The business provides training to all the staff on all technology and equipment. In addition, they usually have partnered along with other organizations in the region to supply development that is personal for several of the staff.

The workers’ families enjoy benefits that are numerous the business aswell. The business has partnered with two community schools to ensure that workers’ young ones get a training. IKO Imagen has an understanding with an exclusive doctor, who attends to workers’ young ones of all of the many years, making certain the families get enough health care bills. Another advantage that the workers enjoy in IKO Imagen is versatile work schedules, and therefore females workers can certainly still take care to meet their loved ones duties such as for instance using kids to school into the early early morning, feeding them at meal and assisting all of them with schoolwork.

Veronica Bucardo along with her group are extremely taking part in community outreach. The recognition they usually have received has allowed them, together with Los Angeles Universidad Centroamericana, to provide scholarships to your most useful students associated with the community. Veronica can be currently shopping for lovers to support a housing project, which is designed to enhance the living requirements of her workers.

The assistance Veronica has gotten from TechnoServe can help her develop her company and continue steadily to increase the life of her workers and community. Recently, IKO Imagen launched a brand new type of top-notch footwear and handbags, growing their share of the market. The company’s increased exposure of producing a comprehensive and work that is supportive lies in the middle of the success.

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